The Complete Guide to Choosing an Insurance Adviser in New Zealand
- Jan Va Halal
- May 4
- 5 min read

Finding the right insurance adviser in New Zealand can be the key to avoiding overpaying, being underinsured, or securing the best value for your needs. Whether you're in the market for life, health, business, or income protection insurance, this guide will walk you through choosing the right insurance adviser in NZ. Plus, we'll give you tips to ensure you get the necessary coverage.
Why You Need an Insurance Adviser in New Zealand
Choosing insurance can be overwhelming—there’s a lot of jargon, and you might not know where to start. That’s where an insurance adviser comes in. An adviser isn’t tied to just one company—they work with multiple insurers to give you independent advice, helping you make the right choices.
Benefits of Using an Insurance Adviser:
Tailored policy recommendations: An adviser gets to know you and your needs to ensure you’re not overpaying or underinsured.
Access to multiple providers: An adviser gives you access to a variety of insurers, which means more options for better deals.
Support during claims: If something goes wrong, your adviser will guide you through the claims process, making things less stressful.
Ongoing policy reviews: As life changes, so do your insurance needs. Your adviser will keep your cover up-to-date so you don’t miss out on better options.
In a nutshell, an adviser simplifies the process, helps you save money, and makes sure you’re always covered, no matter what life throws at you.
What to Look for in a Good Insurance Adviser
Not all advisers are created equal, so here's what to look out for when choosing one:
Qualifications & Licensing
Ensure your adviser is registered with the Financial Service Providers Register (FSPR). This ensures they meet industry standards and adhere to professional conduct. If they're not listed, run for the hills!
Experience and Specialisation
Look for an adviser with specific experience with the type of insurance you need. Whether it's life, trauma, or income protection insurance, the more experience they have in your area of interest, the better their advice will be. Someone who's worked with people like you will know the ins and outs of claims, policy fine print, and how to get the most value.
Communication Style and Transparency
An insurance adviser should be transparent and honest. They should explain policies in simple terms without confusing jargon or trying to rush you into a decision. They should also be upfront about their commissions or how they get paid, whether through commission or a flat fee.
Reviews and Testimonials
Before committing, check out their Google reviews, Facebook pages, and other platforms like LifeDirect. It's one thing to hear about a good adviser, but reviews from real clients tell you how trustworthy and effective they are. You're on the right track if they have a long list of satisfied clients!
Questions to Ask Before Hiring an Insurance Adviser
These questions are key to making sure you're picking the right adviser:
1. Are you independent or tied to specific insurance companies?
Independent advisers will give you a wider selection of options and better deals, while tied advisers may only offer products from one provider.
2. How are you paid—commission or flat fee?
Many advisers earn commissions from insurers, but they should be upfront about how they earn their fees. If they offer flat-fee advice, that's also worth considering.
3. What providers do you work with?
A good adviser will work with multiple providers so you get the best options and rates. Avoid advisers who only work with one or two companies—this limits your choice.
4. What support do you offer during claims?
The best advisers don't just sell you a policy—they stay by your side if you need help with a claim. Whether filling out paperwork or negotiating on your behalf, a good adviser will provide support throughout the process.
5. Can I see reviews or client testimonials?
Trustworthy advisers will have reviews to back up their claims. Don't hesitate to ask for a list of testimonials, and check them out to ensure you're in safe hands.
Red Flags to Avoid When Choosing an Adviser
Make sure to steer clear of these warning signs when choosing an insurance adviser:
Pressure to Buy Quickly
An adviser should never pressure you into making a quick decision. A reputable adviser will give you time to think things over and ask as many questions as you need.
Lack of Transparency About Fees or Qualifications
If they’re being vague about their qualifications or how they get paid, it’s a major red flag. Transparency is key in any relationship.
Only Recommend One Insurer Without Good Reason
If an adviser insists on recommending only one insurer without presenting any alternatives, they might not be acting in your best interests. More options mean more chances to get a good deal.
Not Listed on the FSPR
This is an absolute deal-breaker. If the adviser isn’t listed on the FSPR, they cannot provide legal financial advice in New Zealand.
No Written Documentation or Product Disclosure Statements
Always get written documentation, including product disclosure statements. A good adviser will give you everything you need to make an informed decision.
FAQ – Choosing an Insurance Adviser in New Zealand
1. How do I find a licensed insurance adviser in New Zealand?
You can search for licensed advisers on the FSPR website or check out comparison platforms like LifeDirect or interest.co.nz.
2. Should I use a broker or go directly to the insurance company?
A broker (insurance adviser) has access to multiple providers and can often find you a better deal. Going directly to an insurer limits your options to just one company’s products.
3. Are insurance advisers in NZ free?
Most advisers earn commissions from insurers, so there’s no upfront fee. But it’s always a good idea to ask them to explain their payment structure.
4. What makes a good insurance adviser?
Look for an adviser who listens to your needs, clearly explains your options, and helps you with the claims process. A good adviser will compare multiple insurers and ensure you’re fully covered.
5. Can I switch insurance advisers?
Absolutely. You can switch advisers at any time if you’re unhappy with your current adviser or want a second opinion.
Final Thoughts:
Choosing an insurance adviser in New Zealand is about trust, transparency, and finding someone who truly has your best interests at heart. With the right advice, you can secure the best coverage, save money, and ensure you’re protected for the long term. Don’t rush the decision—take your time, ask the right questions, and make sure you’re confident in your choice.
Helpful Resources
For more information about insurance advisers and how to choose the right one for your needs, check out these trusted resources:
Comments