Our Mission
At Better Cover, we’re committed to making insurance simple and stress-free for Kiwis. We connect you with trusted, expert insurance advisers who provide clear, honest advice to help you find the right coverage for your family, home, or business. Our service is 100% free, with no hidden costs—just straightforward, unbiased support to protect you. Whether you’re new to insurance or looking to review your current policy, Better Cover guides you every step of the way.
Meet
The Founder
Malachi Cunliffe
Malachi Cunliffe is the visionary behind Better Cover, a platform that connects New Zealanders with trusted, expert insurance advisers. With a background in technology consulting and cloud engineering within the finance industry, Malachi is passionate about simplifying the insurance process and making it accessible to everyone.
Frustrated by the insurance industry's complexity and lack of transparency, Malachi founded Better Cover to make finding the right coverage a stress-free and straightforward process. He aims to connect Kiwis with the right experts to guide them through their insurance options, providing clear and unbiased advice.
Before founding Better Cover, Malachi worked in investment banking in New Zealand, leading transformative digital and cloud solutions projects. His financial background deepened his understanding of insurance as a critical tool for financial security, which drives his customer-first approach at Better Cover.
Malachi's mission is straightforward: to help Kiwis easily connect with trusted insurance advisers committed to providing the best coverage options tailored to each individual's needs.
Empowering Kiwis Through Financial Literacy and Trusted Insurance Advice
We help everyday Kiwis connect with trusted insurance advisers—making financial literacy in New Zealand simple, accessible, and empowering.
As part of our mission, we joined The Marketing Club’s Beyond Bias 2025 event to champion authentic storytelling, real representation, and inclusive communication—values that guide how we support New Zealanders every day.
From life and health insurance to income protection, we’re here to help you make confident decisions—no jargon, no pressure, just real advice.
Empowering Kiwis. One conversation at a time.
Better Cover Limited does not provide financial advice. Better Cover will connect you with an advisor who can give you advice at no charge. All advisers that we partner with are authorised insurance advisers.